Let the event take centre stage.

Security for luxury events and fashion depends on coordination more than on numbers. A show, a launch or a private dinner can involve venue security, guarding companies, close protection officers for talent, chauffeurs and the production team, each with its own instructions.

Praetorian provides a dedicated coordinator who makes the link between the brand and all these providers. The coordinator plans the arrangement around the venue, the programme and the people involved, and stays the brand's single point of contact before and during the event.

When brands call us

• Fashion week shows and the parties, showrooms and dinners around them.
• Product launches and confidential presentations.
• Private events for clients, ambassadors and press.
• Visits of talent or VIP guests who need protection during their stay.

1. Understanding the event. Programme, venue, guest list profile, talent, collections and the brand's expectations on image and discretion.
2. Mapping the providers. Who is responsible for what: venue security, guarding, protection officers, chauffeurs, production.
3. One plan. Access points, arrivals, backstage, sensitive areas and transfers are set out in a single plan shared with each provider.
4. On the day. The coordinator stays reachable by the brand, follows changes in the programme and adjusts positions with the providers.
5. Debrief. After the event, we review with the brand what worked and what to improve for the next season.

What the brand keeps

The brand keeps control of its event and its image. The coordinator adapts to the brand's own teams and providers, and does not replace the people the brand already trusts.

The general approach is described on our method page.

A security arrangement at a luxury event is judged by guests, press and talent, not only by the brand. Officers in tactical gear at the entrance of a show send the wrong message. Officers dressed for the venue, briefed on the guests and positioned in advance protect without being noticed.

Proportion matters as much as presence. A larger team is not always a safer event. We size the arrangement to the venue, the guest profile and the exposure of the talent, and we say so when fewer people would do better.

Confidentiality extends beyond the event. Guest lists, collections before their release and the movements of talent are shared only with the providers who need them. We do not publish the names of the brands or the people we work with.